Volcom is a modern lifestyle brand that embodies the creative spirit of youth culture. The company was founded on liberation, innovation and experimentation while remaining dedicated to the breakdown of established traditions. Volcom's avant-garde approach to clothing and branding has set it apart in the action sports industry and beyond.
The goal of Volcom is to provide clothing to people who share our passion for art, music, film, skateboarding, surfing and snowboarding. We are focused on supporting athletes, artists and musicians – providing a means for creative individuals to come together and collectively express themselves. This collaborative effort results in everything from the ever-growing "Let the Kids Ride Free" contest series to the high-profile "Volcom Fiji Pro" surf competition on down to our in-house independent record label – Volcom Entertainment.
Volcom's belief that "the only constant is change" defines our willingness to embrace the complexity and diversity that exists in the world and our ability to apply it to our overall creative output. It also speaks of our open-minded approach to business and life in general. This flexible outlook enables Volcom to take on many meanings and stay relevant on many levels.
Founded on a snowboarding trip in the winter of 1991 by Richard Woolcott and Tucker Hall, the Volcom idea would incorporate a major philosophy of the times: "Youth Against Establishment". It was also the first time surfing, skateboarding and snowboarding were brought together under one brand and "America's First Boarding Company" was born. This energy was an enlightened state to support young creative thinking. Volcom was (and still is) a family of people not willing to accept the suppression of the established ways
Our products (which include streetwear, boardies, denim, swimwear, footwear, accessories and outerwear) incorporate a distinctive mixture of fashion and function combined with quality, comfort and athletic performance. The environmentally conscious V.Co-Logical Series, the rider-collaborative V.Co-Operative Series and the Featured Artist Series are just a few of Volcom's premiere product collections. With designs for men, women and youth, we create clothing that not only exemplifies our lifestyle, but enhances the ability to live it.
During the March dumps of 1991, Richard Woolcott and Tucker Hall, set off on a snowboard trip that would forever change their lives. Tucker had just been laid off from work but that wouldn't stop him from attending his routine Tahoe trip to visit Nathan Fletcher and Mark Gabriel. After riding four days of fresh powder, Richard called work with the excuse that they were snowed in and extended his stay. For more than a week, they awoke every morning with two new feet of snow. It was their first real experience riding powder and the new obsession wouldn't stop there.
Two weeks later Richard quit his job to take some time off and snowboard. He and Tucker had also talked of starting a clothing company during the Tahoe trip but nothing was really finalized. Later that spring, the two came up with the idea of starting a riding company based around the three sports they enjoyed (snowboarding, skateboarding and surfing). With an initial $5,000 from Richard's dad, they started the process. First came the name, then came the stone and Volcom was born.
The Volcom idea would incorporate a major philosophy of the times, "Youth Against Establishment". This energy was an enlightened state to support young creative thinking. Volcom was a family of people not willing to accept the suppression of the established ways. This was a time when snowboarding and skateboarding was looked down upon and the U.S. was in a recession with riots in LA and the Gulf War breaking out. Change was in the air.
For the first two years, Richard and Tucker traveled around the world on wild journeys with friends riding whatever they could. The business side of things was minimal. The headquarters were set up in Newport Beach in Richard's bedroom and all sales were run out of tucker's bedroom in Huntington Beach. The two knew nothing about how to make clothes but that didn't matter. It was all about spirit and creativity. Clothing sales for the first year were $2,600.
Since those wild beginnings, the Volcom Stone has spread slowly across the world. The company has matured internally but continues to run off the same philosophy it started with. The Volcom thinking now flows through its art, music, films, athletes and clothing.
Volcom is part of the Kering Group, a world leader in apparel and accessories which develops an ensemble of powerful Luxury and Sport & Lifestyle brands. kering.com