1) Winter tyres are NOT SNOW TYRES
One of the most common reasons we hear as to why winter tyres aren't needed in the UK is because we don't get enough snow. Winter tyres are designed to be more effective than regular tyres in any temperature under 7c (44f) on any type of road. Cold weather tyres are designed with a larger percentage of natural rubber and silica in the compound which doesn't harden up as much as synthetic rubber in cold conditions.
2) Winter tyres really work
Tirerack tested the Bridgestone Blizzak WS60 winter tyre against the Bridgestone RE050A ultra high performance summer tyre in icy conditions. From just 10mph the winter tyre stopped in 6.4 metres, while the summer tyre needed more than twice the distance to stop at over 14 metres. Imagine the difference from 30 mph.
3) Winter tyres could save you money
Modern cars have big alloys and expensive wide low profile tyres. Once the small outlay of a set of steel rims has been made, winter tyres are often cheaper because of their smaller size. While you're driving on winter tyres, your not wearing out your expensive summer tyres, thus saving you money.
4) ABS doesn't stop your car any quicker
Another false-truth we hear a lot is winter tyres aren't needed thanks to ABS. ABS was designed to allow steering control to be retained while in an emergency situation and will not stop you any quicker in low grip situations.
5) Winter tyres are as comfortable as summer tyres
Yet another myth is a loss of ride comfort, or extra noise thanks to winter tyres. The truth is modern winter tyres are as every bit as comfortable as summer tyres, sometimes more so thanks to an increased profile.
6) Avoiding other people on the road
The number of accidents caused by wet conditions increases in winter by 267%. Give yourself a chance of avoiding someone else's incident by fitting winter tyres.
7) Cars have changed
It's no secret modern cars have gained a little weight, in fact a MK5 Golf is almost twice the weight of a MK1 Golf. With all that extra weight comes added inertia when trying to change directions or slow down, which gives the tyres much more work to do. To compound the problem many more cars are coming with overly wide sports tyres which have even less chance of slowing the big heavy car.