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Terms and Conditions

Complete satisfaction promise

Links of London has as its priority your total satisfaction with our products and services. In the unlikely event that you are unhappy with your purchase, please notify us by Emailing us at

Please do so within 30 days and return the items to us as soon as possible, with their original packaging and proof of purchase and we will be happy to exchange or refund. You have a legal obligation to take reasonable care of the goods when they are in your possession.

Our returns policy does not apply to defective or damaged items or items sent to you in error, which are dealt with separately in the "Defective and damaged items" section below.

For hygiene reasons we cannot exchange or refund earrings unless they are defective or faulty.

Delivery and customs

Please see our "delivery" page for information on timings and costs of delivery. We will use our reasonable endeavours to deliver the goods or services within the times indicated. However, where delivery times and dates are given, they are for general guidance only and we will not be held liable for late delivery of goods caused by circumstances beyond our reasonable control.

We shall attempt to deliver the goods to the address you specify for delivery, or if none, to the address you supply. You are responsible for making arrangements to receive the goods and if the goods are held at the post office or other delivery company's depot because no one was available when the goods were delivered then it is your responsibility to swiftly collect the goods. It is important that the addresses supplied by you to us are accurate.Please note that we are currently not able to deliver to P.O. Boxes or military bases.

Engraving, soldering and repairs service

Unfortunately we do not offer an engraving, soldering or repairs service for orders placed with eBay

Our standards

All our jewellery is hand polished and finished. Sterling silver is used as standard except where specified and all our gold is 18 carat. All diamonds and precious stones are hand selected for purity and colour. For 18 carat jewellery we only use GVS1 diamonds which are described as "Fine White" in appearance. Diamond weights quoted are the average carat weight per piece or pair in the case of earrings or set, unless stated otherwise and this weight can fluctuate up and down slightly.

For every item containing multiple diamonds, we list the average weight. Where Links of London state the total diamond carat weight, this may vary plus or minus 0.05 carats from the weight stated. Links of London is committed to offering high-quality diamonds. We share the public's concern regarding conflict diamonds and we only purchase diamonds which comply completely with the Kimberley Process requirements. Please see 'our materials' for more information.

Making Returns

If you are unhappy with your purchase, you can return any item purchased within 30 days for a full refund. All items must be returned unworn, in the original packaging and with the appropriate security tag intact, in the original packaging and with the dispatch note.

Complete the returns information on the dispatch note and make sure to include before you pack the items back in the parcel, and send it back to:

MK10 0BB

Please make sure to contact us before returning items. We highly recommend that you send your return via Royal Mail’s special delivery service for insurance purposes. We cannot accept responsibility for any parcel that is delayed or lost with the courier.


For hygiene reasons our Links of London stores do not accept exchanges or refunds of earrings unless they are defective or faulty. Items that have been engraved, embossed, altered or soldered cannot be refunded unless they are found to be defective or faulty by our teams.

All items returned as faulty will be inspected and any item displaying damage deemed to be a result of misuse, accidental damage or fair wear and tear caused by you will not be accepted as faulty. For all returns, except where the item is faulty or dispatched in error, you will be required to cover the cost of return.

Returns cannot be accepted if any of the packaging is missing, if this leaflet is not included, or if you make any damage to the packaging. You will be required to arrange and send the missing items to us. Purchases made via eBay cannot be returned to one of our shops.

Contract for sale or services

The description of the goods, services, price, currency, VAT and delivery costs are set out on the order page. Orders shall be accepted at our sole discretion but are normally accepted once PayPal authorisation has been confirmed, the order reflects current pricing, stock levels have been checked or in the case of services we can offer the service you require. Once we accept your order, you shall pay the price for the goods or services plus VAT and delivery and other costs specified on the order page and your account will be charged for payment. Please keep your "confirmation of order" e-mail for your records.

In exceptional circumstances, if we are not able to fulfil an order we have accepted, your PayPal account will be recredited with the original price and you will be notified by email. In no circumstances will we be liable to you for any additional amounts.

You will only own the goods you purchase once they have been successfully delivered and when we have received cleared payment for them in full. Until that time we will retain title to the goods. Goods supplied are not for resale.

Cancellations and exchanges

If you realise you have made a mistake and want to cancel your order, please contact us as soon as possible. Since we ship quickly, it may not be possible to stop your order so please follow the instructions for returns in those instances. Please follow these instructions for exchanges as well. It will be faster to re-order a product rather than send it back for an exchange, so please follow the above instructions while you order the product you would like instead. We realise this means two transactions on your PayPal account but feel it is faster for you to get the product you would like.

Defective and damaged items

Should you receive an item you have ordered that is defective, damaged or not what you ordered, please contact us as soon as possible. Our Customer Care Team will help you resolve any issues as quickly as possible by delivering another item, replacing your order or refunding the amount paid.

Customer care

If you need assistance for any reason, please contact us at

We accept PayPal payments only.

Please don't try to send orders via email, as we cannot guarantee any secure transmission of details. We will take all reasonable care to keep your order secure, but in the absence of our sole negligence we cannot be held liable for any loss you may suffer if a third party obtains unauthorised access to any data (including credit and account details) you provide when accessing or ordering from the site.

Disclaimer and Liability

We reserve the right to change, modify, substitute or remove without notice any information on the site from time to time. We will endeavour to ensure that all descriptions and illustrations of the items on the site or in our catalogue or otherwise provided to you by us are accurate but there may be slight variations due to print and publishing limitations. Links of London work to keep the site up to date but cannot guarantee that this site and its contents are completely free of technical errors, viruses or anything else that may have a harmful effect on any technology. We will endeavour to allow uninterrupted access to the site but access may be suspended, restricted or terminated at any time. By using this site, you acknowledge that you assume full responsibility for all costs associated with all necessary servicing or repairs of any equipment you use in connection with this site.

In no event shall we be liable for any indirect loss, consequential loss, loss of profit, data, revenue, business opportunity, anticipated savings, goodwill or reputation whether in contract, tort or otherwise arising out of or in connection with the terms and conditions or use of the site save where such liability cannot be excluded by law. You must use the site for lawful purposes only.

If you are not satisfied with the site, then please email us with your comments.

If you have a valid claim in respect of any of the goods which is based on any defect in the quality or condition of the goods, we shall be entitled to replace the goods (or the faulty part in question) free of charge or, at our sole discretion, refund to you the price of the goods (or a proportionate part of the price).

To the maximum extent permitted by law, our liability to you in connection with any claim or series of connected claims under these terms and conditions shall not exceed £1,000 or the value of the goods to which a claim is relevant, whichever is the greater.

Notwithstanding anything else in these terms and conditions, we do not exclude or limit our liability in respect of death or personal injury caused by our negligence or for fraud or fraudulent misrepresentation.

These terms and conditions do not affect your statutory rights (if appropriate) as a consumer.

We shall not be liable to you or in breach of these terms and conditions for delay or failure to perform if the delay or failure is due to a cause beyond our reasonable control.

Cool off period

Customers are legally entitled to cancel an order within 7 working days of receipt of the product and to return it for a full refund. However, our Complete Satisfaction Promise extends your ability to return an unsatisfactory online purchase for up to 30 days.

Customer responsibility

This site and its contents will not constitute the basis for any contractual commitment between Links of London and any prospective customer in any jurisdiction in which the solicitation of interest or the offering of or sale of products by Links of London would contravene any applicable local, regional or national legislation. No prospective customer should seek to make any order through the site from jurisdictions in which it would be illegal for Links of London to sell products.

Legal Governance

Your use of this site and any contract between you and Links of London for the sale of products shall be governed by and shall be construed in accordance with the laws of England and Wales and shall be subject to the non-exclusive jurisdiction of the Courts of England and Wales. If any provision of these terms and conditions shall be unlawful, void or for any reason unenforceable, then that provision shall be deemed severable from these terms and conditions and shall not affect the validity or enforceability of any remaining provisions. If we fail to enforce a right under these terms and conditions, that failure will not prevent us from enforcing other rights, or the same type of right on a later occasion.

Unless otherwise stated in these terms and conditions, no part of these terms and conditions are enforceable by anyone who is not a party to them, pursuant to the Contracts (Rights of Third Parties) Act 1999.

Company Details

Links (London) Limited is registered in England and Wales under company number 02379173 whose registered office is at Francis House, 11 Francis Street, London, SW1P 1DE and who trade under the name "Links of London". The VAT registration number for Links (London) Limited is GB 681 4718 17

Copyright and other rights

All materials, including images, illustrations, designs, site layout, photographs, written and other text or script that are part of this site together with all software compilations, underlying source code and software in the site are protected by copyright, trade mark, design right, and/or other worldwide intellectual property rights and are owned or controlled by or licensed to Links of London. All rights are reserved.